Lagunitas Founder Uses Nietzsche to Explain Why He Sold Half of His Beloved … – Slate Magazine (blog)

BuzzFeed’s Vanessa Wong points out that, hilariously, Magee is actually talking about Nietzsche’s famous “God is dead” passage. (“The madman jumped into their midst and pierced them with his eyes. ‘Whither is God?’ he cried; ‘I will tell you. We have killed him—you and I.’ “) This is weirdly apt, given his whole theory about the beer industry, which he thinks is at a bit of a crossroads now that the rise of craft has interrupted the “old order,” as he put it, and needs to find new ways of doing business. Much of Nietzsche’s philosophy was concerned with how to live a meaningful, joyful life in a godless world. There are parallels here, really! Building something new out of the wreckage of the old, and whatnot.