‘Craft’ Bourbon Is in the Eye of the Distiller – Wall Street Journal

At a beverage-industry conference in Phoenix in May, presenters were advised to avoid a buzzy but divisive term.

“An edict went out to speakers saying, ‘Don’t mention the C word,’ ” said Nomura analyst Ian Shackleton, who spoke at the gathering.

And that C word?: “craft.”

Craft-spirits distilleries have mushroomed in the U.S. to…